For Investors
✨ INVESTOR DECK · ONE-PAGER
The Cambridge-grade IELTS coach for Vietnam.
Built by a Vietnamese co-founder and a British native speaker. Designed for 10M+ Vietnamese IELTS learners.
💸 The Problem
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Vietnam: 500,000+ IELTS test-takers per year, growing 20% YoY (Cambridge Assessment data).
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Average preparation cost: $300–$800. Tutors: $20–$50/hr. 73% report stress and self-doubt.
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Existing apps (ELSA, Duolingo) are generic English — not IELTS scoring, not Cambridge-aligned, not Vietnamese-first.
⚡ Our Solution
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Cambridge-grade speech scoring on actual band descriptors — not a black box.
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Authentic British English voice (David — UK-raised, BSc CS + LLB Law, runs IT + 7 businesses).
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Vetted by real-world classroom expertise (Ashley — 1000+ Vietnamese learners tutored, 2nd MBA Australia).
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Vietnamese-first UX, voiced by Linh (born Hai Phong, migrated UK 2010 — lived every learner pain point).
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24+ mini-games. 6-level ladder Junior → IELTS Master. Foundation + Pre-Int + Intermediate fully built.
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AI Pronunciation Coach with Whisper STT + 5-metric analyzer (Pronunciation/Intonation/Fluency/Grammar/Vocab).
🌏 Market Size
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🇻🇳 Vietnam English learning market: $1.6B+ (2024), 19% CAGR.
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IELTS-specific: 500K+ test-takers/yr × avg $400 prep spend = $200M+ TAM in Vietnam alone.
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🇮🇳 India (Market #2, Q4 2026): 3M+ IELTS test-takers/yr — 6× larger than Vietnam. Hindi UI shipped.
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🌏 Future expansion: Indonesia, Philippines each 2–4× VN size. China & Brazil after Year 3.
🎓 Future Revenue: Apply Abroad (Q3 2026)
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Native university search + scholarship matcher + AI essay coach + deadline tracker for UK/AU/CA/US masters & PhD.
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VN consultancies charge ₫30M-150M ($1,200-6,000) per application package with mediocre advice — ripe for disruption.
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Hidden revenue layer: UK/AU/CA universities pay £500-£2,500 per placed Masters student to registered agents. 200 placements/year ≈ £200K/year pure-margin commissions.
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LTV uplift from £60 (IELTS alone) → £1,500+ per student via Premium + Concierge + Agent commissions. Waitlist live in-app.
🚀 Where We Are Today
24+
Mini-games
6
Levels
15
Verified tutors
48
Curriculum lessons (Found+Pre+Int)
5
Personas (Study Abroad, Job, Workplace, Migration, Beginner)
100%
Vietnamese-first UI
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Live on https://britwise.info · Mobile (iOS + Android via Expo Go) + Web.
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Tech: FastAPI + MongoDB + WebSockets + APScheduler + OpenAI Whisper STT + GPT-4o + TTS.
🛡️ Why We Win
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🎯 IELTS-laser focus: not English-generic like ELSA/Duolingo.
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🎓 Cambridge-aligned scoring: real examiner in the loop, not a black-box AI score.
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🇬🇧 × 🇻🇳 Linh + David co-founders: cultural fluency + native UK examiner expertise. Cannot be replicated.
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🎮 Game-addiction loop: Sao currency + hearts + leagues + quests (Languagenut/Seneca-inspired retention).
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💰 Transparent pricing + Family Plan + B2B (schools, language centers, corporate ESL teams).
💰 Revenue
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Consumer Subscriptions: Basic (Free) → Career 199K → Pro 450K → Platinum 999K VND/mo. Family Pro 699K/mo (3 child profiles) → Family Premium 2.5M/mo (full IELTS undergrad+grad). Annual plans get 2 months free.
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Family Plan (on roadmap): 599K VND/mo for 4 accounts — designed to counter ELSA Family.
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B2B Schools & Centers: per-seat licensing (target 100+ schools in Year 1).
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Tutor Marketplace: 20% take-rate on 15+ verified Preply/italki tutors.
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Future: Mock test certifications, IELTS resit insurance, exam-day prep packages.
👫 Team
👩‍🏫
Linh Doan
🇻🇳 Co-founder · Born in Hai Phong
Migrated to UK in 2010. Lived the exact journey VN learners walk: IELTS, visa interviews, second-language life. Owns Britwise's Vietnamese voice — every line of UI, every email, every lesson tone is filtered through her.
👨‍💼
David Doan
🇬🇧 Co-founder · CS + Law · IT CEO
Finland → Australia (age 4) → UK (age 6). BSc Computer Science + LLB Law from two UK universities. Runs an IT booking company + shareholder/co-founder of 7 other businesses. Tutored and marked essays for international students at UK universities — that's where he saw the broken VN→UK English pipeline first-hand.
👩‍🎓
Ashley
🇦🇺 Head of Pedagogy · 1000+ VN learners
David's longtime friend & ex-colleague. Has personally tutored 1000+ Vietnamese students (kids through working professionals). Currently completing her second MBA in Australia. Owns curriculum quality — every Foundation/Pre-Int/Intermediate lesson is reviewed by her.
👨‍💻
Omer Caciki
🛠️ Head of Engineering · IT Professor
David's old university friend who chose the academic path. IT Engineering professor leading 20+ active engineering students. Whisper STT, WebSockets, GPT-4o scoring, schedulers — every backend feature ships through his team.
Origin story · Britwise was conceived pre-COVID, but life was busy — David was scaling 7 businesses; Linh was settling into UK life. The couple met through mutual friends years earlier. The idea sat dormant until recently, when AI matured enough to grade spoken English at examiner quality. Today they're finally building the thing they sketched out years ago.
THE ASK
Seed round: $500K — USD or strategic investor
Use of funds: VN-localized content scaling, mobile app store launch (iOS + Android), regional expansion (PH, ID), B2B sales team. 18 months runway.
invest@britwise.info
Sources: Cambridge Assessment English (2024 Vietnam report), British Council Vietnam, market sizing via comparable EdTech (ELSA Speak 50M+ downloads, Duolingo Vietnam DAU).